Our approach combines financial education, community-oriented incentives, and modern technology to help residents build lasting financial stability.
We believe individuals are more likely to build strong financial habits when progress is visible, rewards are meaningful, and incentives are aligned with long-term success. Stronger financial footing for residents means stronger, more stable communities for everyone.
Residents earn points through actions that support both their own financial wellbeing and the health of the broader community, including:
As the program evolves, we use behavioral science to help guide which actions earn points and how those points are weighted, so the program stays motivating and fair for residents.
Rather than spreading benefits evenly in small amounts, a portion of the program's rewards are distributed through a points-weighted drawing. Behavioral economics research on prize-linked savings and credit union incentive programs consistently shows that the chance to receive a larger, meaningful benefit is often more motivating than an equivalent value spread thinly across everyone — particularly for lower- and middle-income households. The goal is simple: create real engagement in the short term, while making sure residents who consistently participate share in the program's benefits over time.
This model draws inspiration from rotating savings traditions found across many cultures — community-based systems in which members contribute regularly to a shared pool, with individuals periodically receiving access to a larger, pooled distribution. These traditions have endured for generations because they build accountability, encourage consistent participation, and give people access to meaningful capital when they need it most. We've adapted these same principles for the multifamily housing environment, paired with modern technology and behavioral science.
See available units or explore the rewards program overview on our home page.
Search For a Unit Back to Rewards Overview